Tag: Lucasfilm

Essays

“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

In The Last Jedi, rebooting is significant as a transformative strategy because it doesn’t reboot in the ways we usually expect. The Last Jedi pushes the boundaries of rebooting, franchising, and audience expectations by re-negotiating the mythos, or brand essence, of the franchise itself. This is is not a reboot of surrounding ornamentation, but of franchise mythology. Continue reading “That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

Dr Tara Lomax6 Comments
Book Chapters, Publications

“Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise

Star Wars and the History of Transmedia Storytelling, edited by Sean Guynes and Dan Hassler-Forest. Published by Amsterdam University Press, 2017 I am delighted to have contributed a chapter to this edited book collection on the Star Wars franchise and its role in the history of transmedia storytelling.Download Open Access PDF here.  Paperback available for purchase from Amsterdam University Press and Amazon. Chapter 1: ‘Thank the Maker!’ … Continue reading “Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise

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