Secrets of Blockbuster Franchises – Project Tempest Podcast

Project Tempest Podcast Episode 15

I had the pleasure of joining the Project Tempest Podcast to talk about blockbuster franchising, creative development, and the multiplatform potential of a story idea. In this discussion, we talk about blockbuster entertainment properties, such as the Marvel Cinematic Universe and Star Wars, smaller scale independent application of the franchise model, and the opportunities that franchise development can offer emerging creators.

In the Project Tempest Podcast, New Zealand author C J Halbard talks with creators from around the globe about their journeys, struggles, and inspirations. From video games to movies, comic books to horror novels, what makes us all tick? Check out Project Tempest.


Here are the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.

(00:00) – Introduction 
(00:42) – Growth of franchise 
(02:02) – Blockbuster Franchising: Lord of the Rings, Star Wars, The Matrix etc. Auxiliary content and canon 
(06:48) – Building franchise coherence: Marvel, League of Legends and Arcane. 
(15:14) – James Bond: Defined by a franchised genre
(20:02) – Mission Impossible: Clash of systems. Stardom vs Narrative. Cultivating stars through the franchise
(27:01) – Building a franchise: Advice to young creators
(30:51) – The Distant Mountains, Larry Niven. Creating your world
(37:53) – Trans-Tasman Examples: Miss Fisher franchise, Cleverman. Yellowstone 
(41:41) – Underworld Wrestling, Pandemagic. Advancement in the gaming industry
(46:47) – Having a plan, authenticity
(49:22) – Finishing up


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