Assembled Illusions is my online portfolio, where I assemble my research outputs and engagements in the field of contemporary Hollywood studies, including entertainment franchising, transmedia storytelling, seriality, and visual effects.

Contact me here, and also connect with me on LinkedIn.


Dr Tara Lomax is a cinema and screen media scholar who specializes in contemporary Hollywood entertainment, particularly blockbuster franchising, multiplatform story development, seriality, and visual effects industries. She has a PhD from The University of Melbourne, with a thesis that contributes a comprehensive examination of the historical, industrial, and creative mechanisms of blockbuster franchising in early twenty-first century Hollywood. In her creative practice she works on creative concept development as a collaborator and consultant.

Tara currently works as a senior higher education curriculum writer at Collarts in Melbourne. Previously, she has fulfilled the role of Sessional Lecturer in Screen Culture and Aesthetics in the School of Film and TV at the Victorian College of the Arts, with experience lecturing and teaching in screen and cinema studies, media studies, and cultural studies at various other universities across Melbourne.

For more information about tertiary teaching experience, click here:

Her publications focus on media franchising and licensing, authorship, seriality, world-building, digital visual effects, and film editing. She has published in the journals, Quarterly Review of Film and Video and Senses of Cinema, and the edited collections, Starring Tom Cruise, The Superhero Symbol, The Supervillain Reader, The Palgrave Handbook of Screen Production, and Star Wars and the History of Transmedia Storytelling.

For more information on peer-reviewed publications, click here:

Her other research interests include post-production, visual and special effects, and global entertainment industries, with public and academic presentations on Melbourne’s post, digital, and visual effects sector.


Doctor of Philosophy, Screen Studies, School of Culture and Communication, The University of Melbourne (2021)

Graduate Certificate in Screen Culture, Australian Film Television and Radio School (2012)

Master of Film Studies, School of Literature, Art, and Media, The University of Sydney (2011)

Bachelor of Arts (Honours), First Class Honours in English, Double Major with Cinema Studies, La Trobe University (2009)

Creative Practice

Tara also specialises in multiplatform narrative development for pre-existing content and original intellectual properties. She has experience writing treatments, story bibles and working with creators to build a storyworld from established content or a new concept. Her approach involves applying scholarly research and analysis to creative practice. She has worked on story development for the series Underworld Wrestling and in consulting on multiple projects in development, including comic books and games.

Media Appearances

Steffanie Tan. ‘Are Superhero Movies Really Ruining Cinema?’ The New Daily. 24 November 2021.

Merryana Salem. ‘Whatever Happened To The End Credit Blooper Reel?Junkee 10 May 2021.

On the Turnbuckle Podcast. ‘We Talk All Things Underworld Will Mark Williamson and Tara Lomax.‘ June 2020.

Senses of Cinema Podcast. ‘Oceans 8’. 22 June 2018.