“A long time ago….”: The Persistence and Longevity of ‘Star Wars’ at 45

Peer reviewed article published in Senses of Cinema 103 (October 2022) Article Introduction This year Star Wars (George Lucas, 1977) commemorated its 45th anniversary. This anniversary recognises the passage of time since its theatrical premiere at Grauman’s Chinese Theatre in Los Angeles on Wednesday 25 May 1977. Such milestones are often associated with historical distance or cultural nostalgia that offer an opportunity to reflect on aesthetic and cultural impact … Continue reading “A long time ago….”: The Persistence and Longevity of ‘Star Wars’ at 45

Eternal Variation in the Marvel Cinematic Universe

The Marvel Cinematic Universe (MCU) has attracted increasing attention as an exemplar of blockbuster franchising over the past decade, with milestones that include a Best Picture Oscar nomination for Black Panther (2018) and a (momentary) highest-grossing release of all time with Avengers: Endgame (2019) (a mantle since retaken by the re-release of the 2009 blockbuster, Avatar). The ‘MCU’ is undeniably popular and continues to engage … Continue reading Eternal Variation in the Marvel Cinematic Universe

“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

In The Last Jedi, rebooting is significant as a transformative strategy because it doesn’t reboot in the ways we usually expect. The Last Jedi pushes the boundaries of rebooting, franchising, and audience expectations by re-negotiating the mythos, or brand essence, of the franchise itself. This is is not a reboot of surrounding ornamentation, but of franchise mythology. Continue reading “That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’