“A long time ago….”: The Persistence and Longevity of ‘Star Wars’ at 45

Peer reviewed article published in Senses of Cinema 103 (October 2022) Article Introduction This year Star Wars (George Lucas, 1977) commemorated its 45th anniversary. This anniversary recognises the passage of time since its theatrical premiere at Grauman’s Chinese Theatre in Los Angeles on Wednesday 25 May 1977. Such milestones are often associated with historical distance or cultural nostalgia that offer an opportunity to reflect on aesthetic and cultural impact … Continue reading “A long time ago….”: The Persistence and Longevity of ‘Star Wars’ at 45

Secrets of Blockbuster Franchises – Project Tempest Podcast

Project Tempest Podcast Episode 15 I had the pleasure of joining the Project Tempest Podcast to talk about blockbuster franchising, creative development, and the multiplatform potential of a story idea. In this discussion, we talk about blockbuster entertainment properties, such as the Marvel Cinematic Universe and Star Wars, smaller scale independent application of the franchise model, and the opportunities that franchise development can offer emerging … Continue reading Secrets of Blockbuster Franchises – Project Tempest Podcast

“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

In The Last Jedi, rebooting is significant as a transformative strategy because it doesn’t reboot in the ways we usually expect. The Last Jedi pushes the boundaries of rebooting, franchising, and audience expectations by re-negotiating the mythos, or brand essence, of the franchise itself. This is is not a reboot of surrounding ornamentation, but of franchise mythology. Continue reading “That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

“Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise

Star Wars and the History of Transmedia Storytelling, edited by Sean Guynes and Dan Hassler-Forest. Published by Amsterdam University Press, 2017 I am delighted to have contributed a chapter to this edited book collection on the Star Wars franchise and its role in the history of transmedia storytelling.Download Open Access PDF here.  Paperback available for purchase from Amsterdam University Press and Amazon. Chapter 1: ‘Thank the Maker!’ … Continue reading “Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise