Talking Franchises: The World of Transmedia Development with Jeff Gomez

Interview with leading transmedia developer Jeff Gomez, CEO of Starlight Runner Entertainment. In this conversation we discuss the art and craft of transmedia development, including the successes and failures of franchises like Dark Universe, Star Wars, Marvel Cinematic Universe, and more. Continue reading Talking Franchises: The World of Transmedia Development with Jeff Gomez

Senses of Cinema, World Poll 2018

The Senses of Cinema World Poll has come around again and I’m happy to have contributed to this significant and extensive project for another year. As with my 2017 contribution, I focus only on franchise instalments because I consider franchise cinema to be an important mode of contemporary entertainment and worth acknowledging in any celebration of cinema and cinephilia. In 2017, I ordered my list … Continue reading Senses of Cinema, World Poll 2018

“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

In The Last Jedi, rebooting is significant as a transformative strategy because it doesn’t reboot in the ways we usually expect. The Last Jedi pushes the boundaries of rebooting, franchising, and audience expectations by re-negotiating the mythos, or brand essence, of the franchise itself. This is is not a reboot of surrounding ornamentation, but of franchise mythology. Continue reading “That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’

“Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise

Star Wars and the History of Transmedia Storytelling, edited by Sean Guynes and Dan Hassler-Forest. Published by Amsterdam University Press, 2017 I am delighted to have contributed a chapter to this edited book collection on the Star Wars franchise and its role in the history of transmedia storytelling.Download Open Access PDF here.  Paperback available for purchase from Amsterdam University Press and Amazon. Chapter 1: ‘Thank the Maker!’ … Continue reading “Thank the Maker!” George Lucas, Lucusfilm, and the Legends of Transtextual Authorship Across the Star Wars Franchise